Surf House is a contemporary reimagining of what a surf shop can be. Appropriately located in the recently remodeled Turtle Bay Resort, this boutique retailer sells higher end surf clothing, gear, and accessories. They carry brands such as Florence Marine X, Bluesmiths, Benoa, Mikoh, Roberta Oaks, Kahala, and Salvage Public, the latter of which is one of our favorite Hawaiian sportswear brands. They also carry a great assortment of surf literature that you can’t even find on Amazon. The establishment itself is a refreshing departure from the jam-packed surf shops in nearby Haleiwa Town. Simply put, if you’ve outgrown the typical board-riders retail scene you’ll be pleased with this new addition to the North Shore.