The Stoke House in Waikiki Beach is a boutique surf shop on Kalakaua Avenue that carries edgier (compared to Billabong, Quiksilver, etc.) surf brands such as VISSLA along with other labels like Amuse Society, with some locally sourced gear thrown in for good measure. They also sell higher-end surfboards, fins, and surf paraphernalia. Beyond being a place to part with your hard earned dough, this location is very Instagrammable, with numerous #surfart installations hanging on the walls, rafters, and posing on the shelves.
There is a definitive SoCal vibe in this shop, but it fits nicely into the Waikiki Beach scene as an alternative to the more basic operations in town.