Oahu

Aloha Beach Services Store Waikiki

Best retail homage to the surf culture of Waikiki Beach.

Aloha Beach Services Store Waikiki

The longest running beach services (surfboard lessons, etc.) business in Waikiki has taken its brand and expanded into a retail environment next door to the iconic Moana Surfrider hotel. It’s awesome.

The Aloha Beach Services (ABS) store is part surf shop, part museum. On the shelfs and under the glass of display cases there is vintage paraphernalia that honors the legacy of the birthplace of surfing. That’s what draws you in. But once inside you’ll also find custom ABS tank tops, tees, and hats, along with limited edition Duke Kahanamoku gear¬†and a rack of Aloha shirts for good measure. There are also a half-dozen vintage surfboards for sale, although the get bought-up fairly quickly by savvy collectors who happen to be in town.

This subtle boutique shop is long overdue, and far outshines the big retailers that line an oversaturated Kalakaua Avenue. Come support the business to make sure they become a mainstay and stay exactly where they belong.

Tip: Some of the vintage items on display are actually for sale, even if it doesn’t appear so. Be sure to ask if something catches your eye.

Aloha Beach Services Store Waikiki

Aloha Beach Services Store Waikiki

Aloha Beach Services Store Waikiki

Aloha Beach Services Store Waikiki